Investment on digital innovations among consumer goods companies in Italy 2019

Published by
Michele Majidi,
Nov 3, 2023
A survey conducted in 2019 by MailUp indicated that 95.3 percent of brand companies and retailers were investing in digital innovation in Italy. However, out of the 4.7 percent of companies which did not do so, 50 percent was planning to make such investments in the future.

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Release date

May 2019

Region

Italy

Survey time period

2019

Special properties

53.5% retailers; 46.5% brand companies;

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Segments

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