U.S. holiday shoppers conducting research online by generation 2017-2019

Published by
D. Tighe,
Oct 22, 2021
According to a survey carried out in September 2019, some 94, 88, and 81 percent of Millennials, Gen Xers, and Baby Boomers stated that they will research online before going to stores to buy items when holiday shopping, respectively.

Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation

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Release date

October 2019

Region

United States

Survey time period

September 16 to 18, 2019

Number of respondents

1,003 respondents

Age group

18 years and older

Supplementary notes

Survey details provided are for the 2019 survey. For previous years representative samples were also used.

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