According to a survey carried out in September 2019, some 94, 88, and 81 percent of Millennials, Gen Xers, and Baby Boomers stated that they will research online before going to stores to buy items when holiday shopping, respectively.
Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation
Characteristic
2017
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2019
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ICSC. (October 9, 2019). Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/
ICSC. "Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation." Chart. October 9, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/
ICSC. (2019). Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/
ICSC. "Holiday Shoppers Who Research Online before Going to Stores in The United States from 2017 to 2019, by Generation." Statista, Statista Inc., 9 Oct 2019, https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/
ICSC, Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation Statista, https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/ (last visited August 25, 2024)
Holiday shoppers who research online before going to stores in the United States from 2017 to 2019, by generation [Graph], ICSC, October 9, 2019. [Online]. Available: https://www.statista.com/statistics/1060473/holiday-shoppers-conducting-research-by-generation-us/