In 2022, Indomie was the most chosen brands among consumers in Indonesia, with 95.4 percent of households in Indonesia having bought an Indomie product at least once. Indomie is an Indonesian instant noodle brand which is most well known for its instant Mi Goreng. Indofood, the company that produces Indomie, had net sales of about 110.83 trillion Indonesian rupiah in 2022.
Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration
Characteristic
Household penetration rate
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Kantar Worldpanel. (June 25, 2023). Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration." Chart. June 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Indonesia in 2022, by Rate of Household Penetration." Statista, Statista Inc., 25 Jun 2023, https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration Statista, https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/ (last visited July 22, 2024)
Leading fast-moving consumer goods (FMCG) brands in Indonesia in 2022, by rate of household penetration [Graph], Kantar Worldpanel, June 25, 2023. [Online]. Available: https://www.statista.com/statistics/1060457/indonesia-leading-fmcg-brands-household-penetration/