Intended U.S. shopping center holiday season visitors by generation 2017-2019

Published by
D. Tighe,
Feb 22, 2024
According to a survey carried out in September 2019, some 93 percent of Millennial respondents planned to visit shopping centers during the holiday season in the United States, making them the most likely generation to do so. In comparison, some 76 percent of Baby Boomers planned to do the same.

Plans to visit shopping centers over the holiday season in the United States from 2017 to 2019, by generation

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Release date

October 2019

Region

United States

Survey time period

September 16 to 18, 2019

Number of respondents

1,003 respondents

Age group

18 years and older

Supplementary notes

Survey details provided are for the 2019 survey. For previous years representative samples were also used.

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