Preferred type of apparel stores for Russian customers in 2021

Published by A. Melkadze, Sep 12, 2022
Roughly every second respondent of the given survey named shopping malls as the most preferred location for apparel shopping. Over a quarter of the respondents in 2021 revealed that the store location played a decisive role.

Preferred type of stores for purchasing clothing and footwear in Russia in 2021

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Source

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Release date

2021

Region

Russia

Survey time period

2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users*

Method of interview

Online survey

Supplementary notes

* The source specified that according to VCIOM share of population using internet in Russia was 82% in 2020.

The original survey question was worded as follows: "Как вы приобретаете одежду и обувь?"

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.

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Overview

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Segments

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E-commerce

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Companies

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Foreign trade

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Consumer behavior

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Apparel market in Russia Apparel market in the UKClothing and apparel market in EuropeApparel market in ItalyFootwear in Russia
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