In 2023, Maggi was the most chosen brand among consumers in Malaysia, with 59.3 million consumer reach points. Maggi offers the Malaysian consumers a range of instant and ready-to-eat products, sauces, mixes, seasonings and condiments. It is however, probably most known for its popular range of instant noodles, which include local flavors such as curry, laksa and tom yam noodles.
Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points
(in million)
From the source: "The metric used for Brand Footprint is called Consumer Reach Points (CRP) and is calculated by looking at penetration and frequency in combination with the number of households in the country. Consumer Reach Points is the most comprehensive measure available of how many times a brand is chosen from retailers’ shelves."
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Kantar Worldpanel. (July 3, 2024). Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points (in million) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points (in million)." Chart. July 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. (2024). Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points (in million). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Malaysia in 2023, by Consumer Reach Points (in Million)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points (in million) Statista, https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/ (last visited December 22, 2024)
Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2023, by consumer reach points (in million) [Graph], Kantar Worldpanel, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
