In 2022, Maggi was the most chosen brands among consumers in Malaysia, with nearly 90 percent of households in Malaysia having bought a product from Maggi at least once. Maggi offers the Malaysian consumers a range of instant and ready-to-eat products, sauces, mixes, seasonings and condiments. It is however probably most known for its popular range of instant noodles, which include local flavors such as curry, laksa and tom yam noodles.
Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration
Characteristic
Household penetration rate
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Kantar Worldpanel. (June 21, 2023). Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration." Chart. June 21, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Malaysia in 2022, by Rate of Household Penetration." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/
Kantar Worldpanel, Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration Statista, https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/ (last visited July 22, 2024)
Leading fast-moving consumer goods (FMCG) brands in Malaysia in 2022, by rate of household penetration [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1060404/malaysia-leading-fmcg-brands-household-penetration/