Three out of four given customer age cohorts spent more in traditional footwear stores than in online footwear stores in Russia. Shoppers aged between 45 to 59 years, however, were an exception. Representatives of that generation spent nearly 300 Russian rubles more in footwear e-stores than in traditional footwear shops per purchase on average.
Average receipt in online and offline footwear stores in Russia in 2021, by age group
(in Russian rubles)
* The source specified that according to VCIOM share of population using internet in Russia was 82% in 2020.
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 federal subjects, and at least 200 population centers.
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Deloitte. (November 24, 2021). Average receipt in online and offline footwear stores in Russia in 2021, by age group (in Russian rubles) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/
Deloitte. "Average receipt in online and offline footwear stores in Russia in 2021, by age group (in Russian rubles)." Chart. November 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/
Deloitte. (2021). Average receipt in online and offline footwear stores in Russia in 2021, by age group (in Russian rubles). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/
Deloitte. "Average Receipt in Online and Offline Footwear Stores in Russia in 2021, by Age Group (in Russian Rubles)." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/
Deloitte, Average receipt in online and offline footwear stores in Russia in 2021, by age group (in Russian rubles) Statista, https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/ (last visited December 22, 2024)
Average receipt in online and offline footwear stores in Russia in 2021, by age group (in Russian rubles) [Graph], Deloitte, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1060319/average-receipt-on-footwear-by-age-and-store-type-russia/
