The most mentioned topic of podcasts in social media in Russia was sports, which was discussed in 14 percent of total messages mentioning particular categories between mid-August and mid-September 2019. Literature broadcasts ranked second, occupying a share of 13 percent over the same period. In seven percent of mentions, online users shared their experience of listening to podcasts about psychology.
Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions
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Share of social media mentions
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* The study analyzed 2.1 billion Russian-language messages in social media (Vkontakte, Odnoklassniki, Twitter, Facebook, Instagram, YouTube, blogs, forums, public messenger channels, and comments to news articles) from August 15 to September 15, 2019. In 124 thousand messages, podcasts were mentioned.
While investigating popular topics and listening scenarios, the study considered messages where authors shared personal experience (e.g. "I listen to").
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Brand Analytics. (October 2, 2019). Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/
Brand Analytics. "Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions." Chart. October 2, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/
Brand Analytics. (2019). Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/
Brand Analytics. "Distribution of Podcast Topics Mentioned in Social Media in Russia from August 15 to September 15, 2019, by Share of Mentions." Statista, Statista Inc., 2 Oct 2019, https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/
Brand Analytics, Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions Statista, https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/ (last visited August 24, 2024)
Distribution of podcast topics mentioned in social media in Russia from August 15 to September 15, 2019, by share of mentions [Graph], Brand Analytics, October 2, 2019. [Online]. Available: https://www.statista.com/statistics/1060303/most-popular-podcast-topics-by-mentions-russia/
