In 2021, nearly an absolute majority of the respondents reported being aware of Russian cosmetic brands. Nearly 90 percent also revealed a positive attitude towards European brands, and approximately one third of surveyed persons had positive sentiments towards cosmetics manufactured in South Korea.
Cosmetic brand awareness in Russia in 2021, by country of origin
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Share of respondents
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Respondents had to answer the following question: "Please specify your attitude toward the country of origin with respect to cosmetics and perfumes."
Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Deloitte. (June 25, 2021). Cosmetic brand awareness in Russia in 2021, by country of origin [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. "Cosmetic brand awareness in Russia in 2021, by country of origin." Chart. June 25, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. (2021). Cosmetic brand awareness in Russia in 2021, by country of origin. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte. "Cosmetic Brand Awareness in Russia in 2021, by Country of Origin." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/
Deloitte, Cosmetic brand awareness in Russia in 2021, by country of origin Statista, https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/ (last visited July 22, 2024)
Cosmetic brand awareness in Russia in 2021, by country of origin [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060158/cosmetics-brand-preference-by-country-of-origin-russia/