Purchasing frequency among consumers in Russia 2021, by product

Published by A. Melkadze, Sep 6, 2022
In 2021, an average Russian consumer did grocery shopping in a store nearly 18 times per month and ordered food through the internet approximately two times per month. No significant difference was observed between online and traditional shopping behavior in buying consumer electronics and home appliances, with the monthly frequency being equal for both methods at about one purchase.

How regularly do you engage in the following activities? (in number of purchases per month)

CharacteristicNumber of purchases per month
Shopping for food in stores 17.8
Online food shopping 2.2
Buying ready-to-eat food in stores 4.9
Buying ready-to-eat food online 2.3
Going to fast food stores (cafes, canteens) 4
Going to restaurants/bars 2
Buying alcoholic beverages in stores 4
Buying baby and children's products in stores 1.8
Buying baby and children's products online 1.1
Buying home care products in stores 3.1
Buying home care products online 1.4
Buying cosmetics in stores 1.9
Buying cosmetics online 1.2
Showing entries 1 to 13 (25 entries in total)
Created with Highcharts 7.2.2Number of purchases per month17.817.82.22.24.94.92.32.34422441.81.81.11.13.13.11.41.41.91.91.21.21.81.81.51.51.11.1111.31.30.90.91.31.30.90.91.31.30.80.81.11.10.80.8Shopping for food in storesOnline food shoppingBuying ready-to-eat food in storesBuying ready-to-eat food onlineGoing to fast food stores (cafes, canteens)Going to restaurants/barsBuying alcoholic beverages in storesBuying baby and children's products in storesBuying baby and children's products onlineBuying home care products in storesBuying home care products onlineBuying cosmetics in storesBuying cosmetics onlineBuying clothing in storesBuying clothing onlineBuying consumer electronics and home appliances in storesBuying consumer electronics and home appliances onlineBuying footwear in storesBuying footwear onlineBuying perfumery in storesBuying perfumery onlineBuying goods for construction, repair, crafting in storesBuying goods for construction, repair, crafting onlineBuying household goods in storesBuying household goods online
02468101214161820

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Source

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Release date

2021

Region

Russia

Survey time period

April 2021

Number of respondents

1,614 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

The averaged subjective perception of purchasing frequency by the respondents.

The source specified that the population sample represented eight federal districts of the country, over 200 localities.

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