Growth in retail sales during Black Friday and Cyber Monday in Switzerland 2018

Published by
Stephanie Chevalier,
May 4, 2022
As Black Friday and Cyber Monday are becoming global shopping phenomena, sales transactions made on these days are seeing surges across European countries as well. In 2018, on Black Friday and Cyber Monday, Switzerland saw a significant rise in retail sales, with Black Friday retail sales experiencing a growth of 277 percent and Cyber Monday catching up with 104 percent.

Percentage change in retail sales made during Black Friday and Cyber Monday in Switzerland in 2018*

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Release date

October 2019

Region

Switzerland

Survey time period

October 2018 to November 2018

Special properties

all retail.

Supplementary notes

* The sources adds the following note: "Indexed values based on average daily sales and traffic in the first four weeks of October (1-28) 2018. Sales is the number of transactions."

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