Reasons for shopping online in Italy 2019, by geographical area

Published by
Stephanie Chevalier,
Nov 9, 2024
When asked about the reasons for shopping online, the answers were very different according to the geographical area in which respondents used to live. In the North-west of Italy, approximately 37 percent of the respondents admitted that they shop online because prices are convenient. On the contrary, in the North-east one in four respondents declared that they shop online because they find products they would not find otherwise.

Why do you shop online?

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Release date

January 2019

Region

Italy

Survey time period

December 2018 and January 2019

Number of respondents

1,132 respondents

Age group

18 years and older

Method of interview

Questionnaire

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