Reasons for not shopping online in Italy 2019, by gender

Published by
Stephanie Chevalier,
Dec 10, 2024
When asked about the reasons for not shopping online, approximately one in two male respondents admitted that they are not familiar with the internet and online shopping procedures, and therefore prefer not to purchase online. On the other hand, 45.8 percent of female respondents claimed the same.

Why do you not shop online?

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Release date

January 2019

Region

Italy

Survey time period

December 2018 and January 2019

Number of respondents

1,132 respondents

Age group

18 years and older

Method of interview

Questionnaire

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