The most-used social media site among teenagers and young adults in the United Kingdom (UK) in 2020 was YouTube. A survey carried out by AudienceProject revealed that 82 percent of 15 to 25-year-olds said they used the video-sharing platform, making it more popular than Facebook, WhatsApp, and Instagram.
YouTube stars
The leading celebrity YouTube channel in the UK in terms of the number of subscribers is Ed Sheeran. The pop singer had a 42.8 million subscribers as of December 2019. Other popular celebrity channels were One Direction and Adele, although Ed Sheeran had more subscribers than both of these combined.
Social media and generational differences
Comparing the social media sites most used by other age groups reveals some interesting differences. In the 26 to 35 age group, Facebook was the most popular social media platform with 82.5 percent. Of those aged 36 to 45, less than 30 percent used Facebook, and just 13.2 percent used YouTube.
Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AudienceProject. (September 17, 2020). Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
AudienceProject. "Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020." Chart. September 17, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
AudienceProject. (2020). Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
AudienceProject. "Reach of Leading Social Networking Sites Used by Those Aged 15 to 25 in The United Kingdom (Uk) as of 3rd Quarter 2020." Statista, Statista Inc., 17 Sep 2020, https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
AudienceProject, Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020 Statista, https://www.statista.com/statistics/1059462/social-media-usage-uk-age/ (last visited December 22, 2024)
Reach of leading social networking sites used by those aged 15 to 25 in the United Kingdom (UK) as of 3rd quarter 2020 [Graph], AudienceProject, September 17, 2020. [Online]. Available: https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
