In 2020, the share of print media in the total advertising expenditure across India was around 22 percent. This was a decrease from the previous year, largely due to the impact of the COVID-19 pandemic and its effects on circulation, especially in metros across the country.
Share of print media advertising expenditure across India from 2014 to 2020
Characteristic
Share of ad expenditure
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Pitch, & Madison World. (February 17, 2021). Share of print media advertising expenditure across India from 2014 to 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/
Pitch, und Madison World. "Share of print media advertising expenditure across India from 2014 to 2020." Chart. February 17, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/
Pitch, Madison World. (2021). Share of print media advertising expenditure across India from 2014 to 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/
Pitch, and Madison World. "Share of Print Media Advertising Expenditure across India from 2014 to 2020." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/
Pitch & Madison World, Share of print media advertising expenditure across India from 2014 to 2020 Statista, https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/ (last visited July 22, 2024)
Share of print media advertising expenditure across India from 2014 to 2020 [Graph], Pitch, & Madison World, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1059448/print-advertising-expenditure-share-india/