Omnichannel consumers in Poland 2019, by age

Published by
Adriana Sas,
Apr 10, 2024
In May 2019, omnichannel shopping was most common in Poland among young people between 15 and 19 years old. Seventy-four percent of respondents in this group shopped both online and offline. The popularity of omnichannel shopping decreased with age - only 39 percent of respondents over 60 years old partook in this practice.

Share of respondents who bought products both online and offline in Poland in May 2019, by age group

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Release date

October 2019

Region

Poland

Survey time period

May 2019

Number of respondents

1,628 respondents

Age group

15-75 years

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Omnichannel retail in Poland "

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Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

9

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