Key drivers for investing in programmatic audio in Europe in 2019

Published by Statista Research Department, Feb 7, 2023
In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.

Key drivers for investing in programmatic audio in Europe* in 2019

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Release date

July 2019

Region

Europe

Survey time period

May 2019

Method of interview

Online survey

Supplementary notes

*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.

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Audio advertising in the U.S.Online radio in the United StatesDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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