Online ad effectiveness evaluation indicators in Russia 2021, by type

Published by Statista Research Department, Jun 1, 2023
The most common indicator to consider while assessing the effectiveness of online brand advertisements in Russia in 2021 was the website traffic, as per 73 percent of surveyed company representatives. Furthermore, approximately two thirds measured it by the frequency of search queries related to their brands. About 70 percent of participants stated their enterprises evaluated the success of performance ads by checking the number of clicks on the website.

Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type

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Source

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Release date

April 2022

Region

Russia

Survey time period

2021

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

*According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
**An indicator of financial profit from the customer.

Respondents could submit several answers.

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