Online ad effectiveness evaluation indicators in Russia 2021, by type

Published by Statista Research Department, Jun 1, 2023
The most common indicator to consider while assessing the effectiveness of online brand advertisements in Russia in 2021 was the website traffic, as per 73 percent of surveyed company representatives. Furthermore, approximately two thirds measured it by the frequency of search queries related to their brands. About 70 percent of participants stated their enterprises evaluated the success of performance ads by checking the number of clicks on the website.

Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2022

Region

Russia

Survey time period

2021

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

*According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
**An indicator of financial profit from the customer.

Respondents could submit several answers.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Russia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Russia

Global market overview

5

Russian market overview

8

Display advertising

5

Social media advertising

4

Other formats

4

Advertisers & platforms

5

Consumer behavior

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeVideo advertising and marketing worldwideAdvertising in Poland
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.