Ad technologies experimented with in Russia 2020

Published by Statista Research Department, Jun 24, 2022
Native advertising was the most popular advertising technology that Russian companies wanted to experiment with in 2020, named by 39 percent of respondents. Furthermore, more than one third of brands planned to try out assessing the impact of digital ads on their sales by employing large research companies, and approximately one quarter was interested in experimenting with AR/VR advertising.

Which of the listed technologies do you plan to experiment with in 2020?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

May 2020

Region

Russia

Survey time period

2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.

By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc.17 percent of respondents are real estate, entertainment, and media enterprises or state companies.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Russia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Russia

Overview

8

Television advertising

6

Radio advertising

6

Out-of-home advertising

7

Press advertising

6

Digital advertising

7

Advertisers and their strategies

7

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in SpainDigital advertising in EuropeDigital out-of-home advertising in the UKDigital advertising in the NordicsAdvertising in Spain
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu