In Europe in 2019, 59 percent of respondents who spent on audio advertising allocated a proportion of their total spend on programmatic audio advertising. Over 50 percent spent less than a quarter of their audio advertising spend on programmatic audio advertising.
Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019
*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.
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Xaxis, & IAB Europe. (July 16, 2019). Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, und IAB Europe. "Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019." Chart. July 16, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, IAB Europe. (2019). Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis, and IAB Europe. "Share of Audio Advertising Spend Allocated to Programmatic Audio Advertising in Europe* in 2019." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
Xaxis & IAB Europe, Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 Statista, https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/ (last visited December 19, 2024)
Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019 [Graph], Xaxis, & IAB Europe, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1058746/programmatic-audio-advertising-spend-europe/
