When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over 31 percent of their digital spending on average. Media buying would account for the second largest share, at around 17 percent.
Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adindex. (December 9, 2021). Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. "Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022." Chart. December 9, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. (2021). Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex. "Share of Selected Instruments in Planned Digital Marketing and Advertising Budget in Russia in 2022." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/
Adindex, Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 Statista, https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/ (last visited July 03, 2024)
Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022 [Graph], Adindex, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1058724/interactive-ad-tools-used-by-russian-companies/