According to a survey from 2021, more than 40 percent of surveyed companies in Russia allocated 50 to 75 percent of their total marketing budget on interactive advertising in 2020. Approximately one quarter of brand representatives reported that their companies spent up to 30 percent of total marketing finances on interactive advertising.
What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Russia. (April 6, 2022). What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. "What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?." Chart. April 6, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. (2022). What was the approximate share of interactive advertising in your brand's total marketing budget in 2020?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia. "What Was The Approximate Share of Interactive Advertising in Your Brand's Total Marketing Budget in 2020?." Statista, Statista Inc., 6 Apr 2022, https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
IAB Russia, What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? Statista, https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/ (last visited November 23, 2024)
What was the approximate share of interactive advertising in your brand's total marketing budget in 2020? [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www.statista.com/statistics/1058672/interactive-ad-share-in-brand-budget-russia/
