Netherlands monthly number of Instagram users 2018-2024
Instagram is a social media app owned by Meta which focuses on photo and video sharing. As of September 2024, there were over 8.92 million Instagram users in the Netherlands, accounting for 51 percent of the total population. Although Instagram has seen an overall decrease in users since the middle of 2023, it is still the second most used social media platform for 14 to 22-year-olds in the Netherlands. Overall, 56.2 percent of Instagram users in the Netherlands in September 2024 were women. The leading user base in terms of age and gender were women in the 25 to 34 year age group, who accounted for 14.6 percent of all users.
Social media in the Netherlands
In 2024, there were 13.36 million social network users in the Netherlands, an increase of over 1 million since 2021. By 2026, there will be an estimated 13.82 million users. The internet usage penetration rate was 87.81 percent in 2023 and is predicted to reach 88.86 percent by 2026.
Popular social media platforms
Market leader Facebook had a total of 12.87 million users in the Netherlands in July 2024, which accounted for 73.7 percent of the population. As of September 2024, users aged between 25 and 34 years were the platform's largest audience and made up almost one quarter of all Dutch Facebook users. Furthermore, 18.6 percent of Facebook’s user base were between the ages of 18 and 24 years. In 2023, the Netherlands, saw a total of 3.1 million users of online networking platform X, formerly known as Twitter, and 13.3 million users of instant messaging service WhatsApp.
