According to the results of a survey conducted in 2018, when it comes to holiday shopping online, the main complaint for European consumers in the United Kingdom (UK), France, and Germany was lengthy shipping times and slow order fulfilment, with more than half of the respondents in the survey pointing this out. While other factors, such as slow websites and cumbersome checkout processes were a problem for UK consumers, for German and French shoppers they were less of an issue, with 25 and 17 of them respectively stating this as a pain point.
Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*
* 500 consumers each from France, Germany and the United Kingdom. The original question was: "What are consumers’ biggest pain points when it comes to the online holiday shopping experience?"
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Bazaarvoice. (September 4, 2019). Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. "Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*." Chart. September 4, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. (2019). Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. "Share of Consumer Complaints about Online Holiday Shopping Experience in The United Kingdom (Uk), France and Germany in 2018*." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice, Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* Statista, https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/ (last visited December 21, 2024)
Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* [Graph], Bazaarvoice, September 4, 2019. [Online]. Available: https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
