According to the results of a survey conducted in 2018, when it comes to holiday shopping online, the main complaint for European consumers in the United Kingdom (UK), France, and Germany was lengthy shipping times and slow order fulfilment, with more than half of the respondents in the survey pointing this out. While other factors, such as slow websites and cumbersome checkout processes were a problem for UK consumers, for German and French shoppers they were less of an issue, with 25 and 17 of them respectively stating this as a pain point.
Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*
Characteristic
UK
France
Germany
Slow websites/cumbersome checkout processes
54%
25%
17%
Lengthy shipping times/slow order fulfillment
51%
54%
51%
Difficult to decide between brands & product options
* 500 consumers each from France, Germany and the United Kingdom. The original question was: "What are consumers’ biggest pain points when it comes to the online holiday shopping experience?"
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Bazaarvoice. (September 4, 2019). Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. "Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*." Chart. September 4, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. (2019). Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice. "Share of Consumer Complaints about Online Holiday Shopping Experience in The United Kingdom (Uk), France and Germany in 2018*." Statista, Statista Inc., 4 Sep 2019, https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/
Bazaarvoice, Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* Statista, https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/ (last visited July 22, 2024)
Share of consumer complaints about online holiday shopping experience in the United Kingdom (UK), France and Germany in 2018* [Graph], Bazaarvoice, September 4, 2019. [Online]. Available: https://www.statista.com/statistics/1058312/online-holiday-shopping-main-pain-points-in-the-uk-france-and-germany/