In recent years, Facebook has been the most popular social media site among Swedes, used by 80 percent of respondents in 2020. The second most popular social media site was Instagram, used by 62 percent.
The share of Swedes on social media had increased steadily over the past decade, reaching 83 percent of Swedes participating in a social media platform.
Share of social media users in Sweden from 2016 to 2020, by platform
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AudienceProject. (September 17, 2020). Share of social media users in Sweden from 2016 to 2020, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of social media users in Sweden from 2016 to 2020, by platform." Chart. September 17, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. (2020). Share of social media users in Sweden from 2016 to 2020, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject. "Share of Social Media Users in Sweden from 2016 to 2020, by Platform." Statista, Statista Inc., 17 Sep 2020, https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
AudienceProject, Share of social media users in Sweden from 2016 to 2020, by platform Statista, https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/ (last visited December 22, 2024)
Share of social media users in Sweden from 2016 to 2020, by platform [Graph], AudienceProject, September 17, 2020. [Online]. Available: https://www.statista.com/statistics/1058040/usage-of-social-media-sites-by-gender-sweden/
