According to results of a 2019 survey conducted among PR industry professionals, 65 percent of respondents were of the opinion that big data analytics was an important technology skill to find in future PR and communications employees, while 59 percent of respondents said the same about video production and SEO abilities.
Most valued technology skills in the public relations (PR) industry worldwide as of February 2019
The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students." Question: 'What technology skills will future PR/communications professionals need to be successful?"
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University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most valued technology skills in the public relations (PR) industry worldwide as of February 2019." Chart. March 13, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). (2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most Valued Technology Skills in The Public Relations (Pr) Industry Worldwide as of February 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations), Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 Statista, https://www.statista.com/statistics/1057897/public-relations-skills-technology/ (last visited November 23, 2024)
Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1057897/public-relations-skills-technology/
