During a 2019 survey of global PR professionals, it was found that 47 percent of their media revenue was generated by earned media (traditional media) while 18 percent was attributed to shared media such as social networks and influencers. Five years from now, shared media are expected to account for 23 percent of PR firm revenues and traditional media share could decrease by 10 percent.
Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019
The source provides the following information: " The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
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University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/
University of Southern California (Annenberg Center for Public Relations). "Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019." Chart. March 13, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/
University of Southern California (Annenberg Center for Public Relations). (2019). Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/
University of Southern California (Annenberg Center for Public Relations). "Share of Media Revenue Generated Be Selected Communication Channels According to Public Relations (Pr) Agency Professionals Worldwide as of February 2019." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/
University of Southern California (Annenberg Center for Public Relations), Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019 Statista, https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/ (last visited December 23, 2024)
Share of media revenue generated be selected communication channels according to public relations (PR) agency professionals worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: https://www.statista.com/statistics/1057826/public-relations-media-revenue-share-channel-world/
