In 2018, 79 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they were interested in insurance models linked to lifestyle and behavior, such as car insurance linked to driving behavior. Just over half of Traditionalists, who value human touch and avoid technology, said the same.
Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
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Accenture. (March 4, 2019). Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. "Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. (2019). Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture. "Share of Insurance Customers Interested in Insurance Models Linked to Lifestyle and Behavior Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
Accenture, Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/ (last visited November 21, 2024)
Share of insurance customers interested in insurance models linked to lifestyle and behavior worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057608/insurtech-personalization-interest-among-consumers-worldwide/
