In 2018, 39 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they prefer to use mobile devices or tablets to communicate with their insurance company. Just four percent of Traditionalists, who value human touch and avoid technology, said the same.
Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
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Accenture. (March 4, 2019). Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/
Accenture. "Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/
Accenture. (2019). Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/
Accenture. "Share of Insurance Customers Who Prefer to Use Mobile Devices or Tablets to Communicate with Their Insurer Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/
Accenture, Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/ (last visited December 21, 2024)
Share of insurance customers who prefer to use mobile devices or tablets to communicate with their insurer worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057601/mobile-usage-communication-with-insurer-worldwide/
