Brand awareness of smart wearables China 2022, by age

Published by
Daniel Slotta,
Oct 27, 2023
According to a 2022 survey by Rakuten Insight on wearable tech, about 77 percent of Chinese respondents who were 45 to 54 years old stated that they were aware of Xiaomi despite not owning any. Huawei and the Apple watch were also well-known brands among all age groups.

Brand awareness of wearable electronics among non-owners in China in 2022, by age

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Release date

October 2022

Region

China

Survey time period

September 8 to 30, 2022

Number of respondents

1,080 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

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Statistics on " Smart wearables in the Asia-Pacific region "

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Overview

6

Smartphone ownership

4

5G connections

4

Smartwatches and smart bands

6

Leading brands

5

Preferences and usage

7

Further related statistics

2

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