In 2018, 45 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they prefer to use mobile devices or tablets to communicate with their bank. Just seven percent of Traditionalists, who value human touch and avoid technology, said the same.
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
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Accenture. (March 4, 2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. (2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of Banking Customers Who Prefer to Use Mobile Devices or Tablets to Communicate with Their Bank Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture, Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/ (last visited November 22, 2024)
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
