In 2018, 45 percent of Pioneer respondents, who were defined as risk takers, tech-savvy and hungry for innovation, said that they prefer to use mobile devices or tablets to communicate with their bank. Just seven percent of Traditionalists, who value human touch and avoid technology, said the same.
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type
Persona
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
across 28 markets, including Australia, Brazil, Canada, Chile, China, France, Germany, Hong Kong (SAR), Indonesia, Italy, Japan, Netherlands, Singapore, Spain, Sweden, Thailand, the United Kingdom and the United States.
Supplementary notes
The personas were defined by the source as follows:
Pioneers: Risk takers, tech-savvy and hungry for innovation.
Pragmatists: Ubiquitous, trusting and channel agnostic.
Skeptics: Tech-wary, dissatisfied and alienated.
Traditionalists: Value human touch, tech-avoiders and losing trust.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (March 4, 2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type." Chart. March 4, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. (2019). Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture. "Share of Banking Customers Who Prefer to Use Mobile Devices or Tablets to Communicate with Their Bank Worldwide in 2018, by Customer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/
Accenture, Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type Statista, https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/ (last visited August 24, 2024)
Share of banking customers who prefer to use mobile devices or tablets to communicate with their bank worldwide in 2018, by customer type [Graph], Accenture, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1057330/mobile-usage-communication-with-bank-worldwide/