Media usage for shopping inspiration in Finland 2019, by generation

Published by
D. Tighe,
Feb 22, 2024
Many of Finnish shoppers were inspired online to go shopping in 2019, disregarding which generation. To be precise, 68 percent of the Millennials, 63 percent of the Generation X and 49 percent of the Baby Boomers got inspired online.

Media usage for shopping inspiration in Finland in 2019, by generation

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Sources

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Release date

September 2019

Region

Finland

Survey time period

2019

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The source provides the following additional information: Millennials < 35 years old
Generation X 35-55 years old
Baby Boomers 55+ years old

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