Online and store shopping types distribution in the Nordics 2019
The share of shopper types was unevenly distributed in 2019 in the Nordic countries. In all of the evaluated countries, webroomers was the most popular shopping type. A webroomer mean that the shopper would look the product up online and purchase it in a physical store. 52 percent of the Finns shopped this way that year, and 50 percent of Norwegians, 56 percent of Danes, and 45 percent of Swedes.
