Online and store shopping types distribution in Finland 2015-2019

Published by Daniela Coppola, May 4, 2022
The share of shopper types was unevenly distributed in 2015, 2017 and 2019 in Finland. The webroomers decreased from 54 percent in 2015, to 46 percent in 2017 and 2019. In contrast, online shopping seemed to increase, reaching 21 percent as of 2019, compared to 11 percent in 2015.

Online and store shopping types distribution in Finland in selected years from 2015 to 2019

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Release date

September 2019

Region

Finland

Survey time period

2015 to 2019

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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