Perfumes were the most advertised product in the cosmetics market of Russia, accounting for 27 percent of the total advertising budget expenditure of the industry. Hair and face care advertisements across Russia ranked second and third with a share of 19 percent and 18 percent, respectively.
Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*
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* The source does not specify the market share of for sun protection and hair styling products.
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Outdoor Media Russia. (February 13, 2019). Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. "Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*." Chart. February 13, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. (2019). Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. "Advertising Budget Distribution in The Cosmetics Industry of Russia in 2018, by Key Segment*." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia, Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* Statista, https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/ (last visited July 22, 2024)
Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* [Graph], Outdoor Media Russia, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
