Perfumes were the most advertised product in the cosmetics market of Russia, accounting for 27 percent of the total advertising budget expenditure of the industry. Hair and face care advertisements across Russia ranked second and third with a share of 19 percent and 18 percent, respectively.
Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*
* The source does not specify the market share of for sun protection and hair styling products.
No additional information is provided for missing percentage points to 100 percent.
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Outdoor Media Russia. (February 13, 2019). Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. "Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*." Chart. February 13, 2019. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. (2019). Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment*. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia. "Advertising Budget Distribution in The Cosmetics Industry of Russia in 2018, by Key Segment*." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
Outdoor Media Russia, Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* Statista, https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/ (last visited November 12, 2024)
Advertising budget distribution in the cosmetics industry of Russia in 2018, by key segment* [Graph], Outdoor Media Russia, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/1056406/cosmetics-ad-budget-share-by-segment-russia/
