In 2019, the Maybelline Expert Wear brand generated a share of 7.6 percent of the eye shadow market in the United States. The CoverGirl Eye Enhancers eye liner brand gained a market share of 6.4 percent that year.
Dollar sales share of the leading eye shadow brands in the United States in 2019*
* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.
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Drug Store News. (August 26, 2019). Dollar sales share of the leading eye shadow brands in the United States in 2019* [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/
Drug Store News. "Dollar sales share of the leading eye shadow brands in the United States in 2019*." Chart. August 26, 2019. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/
Drug Store News. (2019). Dollar sales share of the leading eye shadow brands in the United States in 2019*. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/
Drug Store News. "Dollar Sales Share of The Leading Eye Shadow Brands in The United States in 2019*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/
Drug Store News, Dollar sales share of the leading eye shadow brands in the United States in 2019* Statista, https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/ (last visited November 12, 2024)
Dollar sales share of the leading eye shadow brands in the United States in 2019* [Graph], Drug Store News, August 26, 2019. [Online]. Available: https://www.statista.com/statistics/1056360/dollar-share-of-leading-eye-shadow-brands-in-us/