In 2018, 90 percent of the advertising budget in the cosmetics industry of Russia was spent by the manufacturer of the product, while retail chains accounted for three percent of the contribution. Seven percent of the expenditure was generated by collaborative ads.
Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser
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Outdoor Media Russia. (February 13, 2019). Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/
Outdoor Media Russia. "Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser." Chart. February 13, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/
Outdoor Media Russia. (2019). Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/
Outdoor Media Russia. "Advertising Budget Distribution in The Cosmetics Market in Russia in 2018*, by Type of Advertiser." Statista, Statista Inc., 13 Feb 2019, https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/
Outdoor Media Russia, Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser Statista, https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/ (last visited December 19, 2024)
Advertising budget distribution in the cosmetics market in Russia in 2018*, by type of advertiser [Graph], Outdoor Media Russia, February 13, 2019. [Online]. Available: https://www.statista.com/statistics/1056329/russian-cosmetics-industry-ad-budget-share-by-advertiser/
