Respondents in the Netherlands were asked whether they would buy more light products if these were cheaper than the regular version of the products. Just over one quarter of the survey respondents stated that they would, but a small majority said that it would not influence their purchase decision.
Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?
This statement was phrased by the source as follows: "Ik zou vaker een light product kopen als deze goedkoper is dan de normale variant" (English: I would buy light products more often if they were cheaper than the regular version)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NU.nl, & hettestpanel.nl. (September 10, 2018). Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, und hettestpanel.nl. "Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?." Chart. September 10, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, hettestpanel.nl. (2018). Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, and hettestpanel.nl. "Do You Agree with The Statement: "I Would Buy Light (Diet) Products More Often If They Were Cheaper than The Regular Version"?." Statista, Statista Inc., 10 Sep 2018, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl & hettestpanel.nl, Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"? Statista, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/ (last visited December 22, 2024)
Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"? [Graph], NU.nl, & hettestpanel.nl, September 10, 2018. [Online]. Available: https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
