In Italy, the customer journey of online shoppers interested in personal care products often started with price checking. A 2021 survey showed that 7.4 percent of omnichannel users checked prices on price comparison platforms first, while online reviews were the second-most mentioned purchase driver. In the top-five list of most important touchpoints and factors, Italian consumers mentioned the availability of digital payments, with 6.5 percent of preferences.
Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Consorzio Netcomm. (July 19, 2021). Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/
Consorzio Netcomm. "Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021." Chart. July 19, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/
Consorzio Netcomm. (2021). Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/
Consorzio Netcomm. "Most Relevant Factors and Platforms in The Online Customer Journey of Personal Care Products in Italy in 2021." Statista, Statista Inc., 19 Jul 2021, https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/
Consorzio Netcomm, Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021 Statista, https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/ (last visited December 22, 2024)
Most relevant factors and platforms in the online customer journey of personal care products in Italy in 2021 [Graph], Consorzio Netcomm, July 19, 2021. [Online]. Available: https://www.statista.com/statistics/1055620/reasons-for-shopping-online-italy/
