Reasons for not shopping online in Italy 2019

Published by
Stephanie Chevalier,
Nov 9, 2024
When asked about the reasons for not shopping online, approximately one in two Italians admitted that they are not familiar with the internet and online shopping procedures, and therefore prefer not to purchase online. Moreover, about one in five respondents declared that they do not shop online because they prefer to evaluate the product in person, rather than trusting the pictures and the descriptions provided on online retailers.

Why do you not shop online?

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Release date

January 2019

Region

Italy

Survey time period

December 2018 and January 2019

Number of respondents

1,132 respondents

Age group

18 years and older

Method of interview

Questionnaire

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