Footwear & apparel e-stores by conversion rate Russia 2018-2019

Published by A. Melkadze, Oct 26, 2021
Wildberries.ru did not only lead the Russian fashion e-commerce market by aggregate sales turnover in the fist half of 2019, but it was also the one with the highest conversion rate of over 80 percent during the named period. Lamoda.ru listed second with a significantly lower conversion rate of 21.7 percent over the observed timeframe.

Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019**

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Release date

December 2019

Region

Russia

Survey time period

July 2018 to June 2019

Supplementary notes

* Retail conversion is a proportion of retail store visitors to the number of orders.
** Mobile app data were not taken into account when calculating conversion rates.

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