Share of consumers shopping online in Italy 2019-2022, by frequency

Published by
Stephanie Chevalier,
Oct 23, 2024
A survey carried out in 2022 showed that approximately 23 percent of Italians never shopped online. Before the COVID-19 pandemic outbreak, the percentage was even higher, meaning that online shopping habits have truely changed in the country.

Share of consumers shopping online in Italy in 2019 and 2022, by frequency

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Release date

May 2022

Region

Italy

Survey time period

March to April 2022

Number of respondents

2,026 respondents

Age group

18 years and older

Method of interview

Questionnaire

Supplementary notes

*2019 data from a previous survey on 1,132 respondents

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