In a global survey conducted in 2019 among retail marketers, 63 percent of respondents indicated that social media was the most effective medium for drive-to-store advertising, while 39 percent said the same about TV.
Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019
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S4M. (June 17, 2019). Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/
S4M. "Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019." Chart. June 17, 2019. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/
S4M. (2019). Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/
S4M. "Most Effective Media and Channels for Drive-to-store Advertising According to Retail Marketers Worldwide as of June 2019." Statista, Statista Inc., 17 Jun 2019, https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/
S4M, Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019 Statista, https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/ (last visited November 25, 2024)
Most effective media and channels for drive-to-store advertising according to retail marketers worldwide as of June 2019 [Graph], S4M, June 17, 2019. [Online]. Available: https://www.statista.com/statistics/1055193/most-effective-media-drive-to-store-ads-retail-worldwide/
