In 2023, Senac – a nationwide provider of professional education – accounted for about nine percent of education and training brands' investments in digital advertising in Brazil. Anhanguera Educacional and the Pontifical Catholic University of Rio Grande do Sul (PUCRS) followed, holding shares of 7.7 and 6.8 percent, respectively. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 22, 2024). Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/
Admetricks. "Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/
Admetricks. (2024). Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/
Admetricks. "Leading Advertisers among Education and Training Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/
Admetricks, Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/ (last visited December 22, 2024)
Leading advertisers among education and training brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1055094/brazil-education-digital-advertisers/
