In January 2019, the majority of surveyed managers of Russian retail companies indicated a prevailing use of big data analysis and predictive analytics, with nearly 55 percent of respondents from this industry having at least tested it in their enterprises. A half of the businesses employed chatbots in their work activities.
Share of retail business companies in Russia using digital technologies in 2019*, by type
* In total, over 100 largest Russian companies from key economic sectors, including finance, telecommunications, metal industry, energy, transport as well as retail. According to the source, 14 percent of respondents came from the retail industry.
The survey respondents were companies' top management, managers responsible for digital transformation as well as managers of functional blocs within companies where some or other digital technologies are being tested or already used.
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KPMG. (January 28, 2019). Share of retail business companies in Russia using digital technologies in 2019*, by type [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/
KPMG. "Share of retail business companies in Russia using digital technologies in 2019*, by type." Chart. January 28, 2019. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/
KPMG. (2019). Share of retail business companies in Russia using digital technologies in 2019*, by type. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/
KPMG. "Share of Retail Business Companies in Russia Using Digital Technologies in 2019*, by Type." Statista, Statista Inc., 28 Jan 2019, https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/
KPMG, Share of retail business companies in Russia using digital technologies in 2019*, by type Statista, https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/ (last visited November 18, 2024)
Share of retail business companies in Russia using digital technologies in 2019*, by type [Graph], KPMG, January 28, 2019. [Online]. Available: https://www.statista.com/statistics/1054935/russia-digital-technologies-used-by-retail-industry/
