According to a survey conducted by Rakuten Insight in Japan in 2022, 65 percent of respondents aged 55 years and older did not purchase smartwatches or wearable fitness or activity trackers because they did not see the need for them. Almost a third of respondents in this age group stated that they already owned a smartphone and were satisfied with its functions.
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group
*Only the respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."
Sample size of age groups:
16 to 24 years: n=13
25 to 34 years: n=48
35 to 44 years: n=66
45 to 54 years: n=105
55 years and older: n=371
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Rakuten Insight. (October 20, 2022). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. "Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group." Chart. October 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. (2022). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. "Reasons Not to Purchase Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Age Group." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight, Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group Statista, https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/ (last visited December 22, 2024)
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by age group [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
