According to a survey conducted by Rakuten Insight in Japan in 2022, 59 percent of male respondents did not purchase smartwatches or wearable fitness or activity trackers because they did not see the need for them. The share among women was almost equally high.
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender
multiple answers were possible; 242 female and 361 male respondents
Method of interview
Online survey
Supplementary notes
*Only the respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 732 people, of which 603 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."
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Rakuten Insight. (October 20, 2022). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/
Rakuten Insight. "Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender." Chart. October 20, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/
Rakuten Insight. (2022). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/
Rakuten Insight. "Reasons Not to Purchase Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/
Rakuten Insight, Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender Statista, https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/ (last visited December 22, 2024)
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054877/japan-wearable-devices-against-purchase-reasons-by-gender/
