In a survey conducted in September 2018, Swedish consumers were asked which factors are most important for making a purchase decision for or against a piece of clothing. 76 percent said that it matters how the piece looks and fits. Second most common was the price, followed by its quality.
What matters to you, whether you buy a piece of clothing or not?
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What matters to you, whether you buy a piece of clothing or not?
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Naturvårdsverket. (October 15, 2018). What matters to you, whether you buy a piece of clothing or not? [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/
Naturvårdsverket. "What matters to you, whether you buy a piece of clothing or not?." Chart. October 15, 2018. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/
Naturvårdsverket. (2018). What matters to you, whether you buy a piece of clothing or not?. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/
Naturvårdsverket. "What Matters to You, Whether You Buy a Piece of Clothing or Not?." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/
Naturvårdsverket, What matters to you, whether you buy a piece of clothing or not? Statista, https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/ (last visited April 18, 2025)
What matters to you, whether you buy a piece of clothing or not? [Graph], Naturvårdsverket, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/1054771/factors-for-making-a-purchase-decision-for-or-against-a-garment-in-sweden/
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