According to a survey conducted by Rakuten Insight in Japan in 2022, more than half of the respondents purchased smartwatches or fitness or activity trackers in order to monitor and improve their state of health. It was by far the most common purchase reason. Almost a third of the respondents stated that they wanted to have an easier accessibility compared to using a smartphone.
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022
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Rakuten Insight. (October 20, 2022). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/
Rakuten Insight. "Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022." Chart. October 20, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/
Rakuten Insight. (2022). Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/
Rakuten Insight. "Reasons for Purchasing Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2022." Statista, Statista Inc., 20 Oct 2022, https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/
Rakuten Insight, Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022 Statista, https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/ (last visited December 21, 2024)
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2022 [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www.statista.com/statistics/1054750/japan-wearable-devices-purchase-reasons/
